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重返全球第三!联想平板出货量同比大涨23% 加速推进AI终端进阶

Core Insights - The global tablet market has seen continuous growth for seven consecutive quarters, with a year-on-year increase of 5% to 40 million units in Q3 2025, driven by seasonal stocking and promotional activities [1][4] - Lenovo has emerged as a leader in the tablet market with a remarkable year-on-year shipment growth rate of 23%, surpassing Huawei to reclaim the third position globally with a market share of 9.1% [1][4] - In the Chromebook segment, Lenovo also leads with a year-on-year growth rate of 54.6%, indicating strong competitive strength in both tablet and Chromebook markets [1][4] Tablet Market Overview - The total global tablet shipments reached 40.041 million units in Q3 2025, reflecting a 5.1% increase from 38.091 million units in Q3 2024 [2] - Major competitors include Apple with a 0.4% growth, Samsung with a 0.1% growth, and Huawei with an 11.5% growth, indicating a slowdown in growth for leading brands [4] - Lenovo's success is attributed to its strategic regional focus and deep engagement in specific market segments, particularly in the EMEA region [4] Chromebook Market Overview - Lenovo's Chromebook shipments reached 1.404 million units in Q3 2025, capturing a market share of 33.0%, up from 22.0% in the previous year [3] - Other competitors in the Chromebook market include Acer and ASUS, with significant fluctuations in their year-on-year growth rates [3] AI Technology Impact - Lenovo's growth in the tablet market is significantly supported by the integration of AI technology, enhancing its product offerings and positioning in the market [4][6] - The company's collaboration with partners like NVIDIA and Intel is pivotal in transforming tablets into "AI terminals," reflecting a proactive approach to the global AI trend [4] - The overall demand for powerful AI-capable devices is expected to surge, with Lenovo poised to leverage its hybrid AI strategy and large shipment scale for competitive advantage [6]