当厨电不再参与价格战，华帝毛利率逆势增长

Core Insights - The Chinese kitchen appliance market is facing significant challenges, with a year-on-year retail sales decline of 18.7% in September 2025, indicating a deep adjustment period for the industry [1][3] - Vatti Co., Ltd. has successfully navigated this difficult landscape by adopting a differentiated strategy, achieving a gross profit margin of 43.29%, an increase of 2.79 percentage points compared to the same period last year [1][3] Industry Overview - The kitchen appliance market is experiencing severe competition characterized by "low-price exchange for volume," leading to a mere 3.9% year-on-year growth in retail sales for the first half of 2025, significantly lower than the overall home appliance industry growth [3] - The overall retail sales of the domestic home appliance market (excluding 3C categories) saw a substantial decline of 19.2% year-on-year in September 2025 [3] Company Performance - For the first three quarters of 2025, Vatti reported total revenue of 4.158 billion yuan and a net profit of 356 million yuan, with third-quarter revenue reaching 1.358 billion yuan and net profit of approximately 83.72 million yuan [3] - The company's total assets stood at 6.993 billion yuan, with equity attributable to shareholders at 3.886 billion yuan, indicating a stable asset structure [3] Strategic Initiatives - Vatti's strategy focuses on product innovation and brand rejuvenation, leveraging technology to create competitive advantages and meet consumer needs [6][10] - The company has developed a range of innovative products, such as the FA50P steam oven and VB50 microwave steam oven, which incorporate advanced technologies to enhance user experience [6][9] Brand Positioning - Vatti is aligning its brand with younger consumers through content marketing and cultural engagement, including collaborations with popular media formats like short dramas and music festivals [10][12] - The company has embraced AI technology in its marketing efforts, launching the first AI-generated short drama in the kitchen appliance industry, effectively integrating product promotion with entertainment [12]