Sou Hu Cai Jing·2025-11-07 03:58Core Viewpoint - The controversy surrounding the pricing of the DIMOO blind box, priced at 79 yuan, has sparked significant public dissatisfaction, leading to internal reviews by the company [1][3]. Group 1: Product Details - The DIMOO blind box is part of a new series launched in November, featuring 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [4]. - The blind box is priced at 79 yuan individually, while a complete box costs 474 yuan [4]. - The product includes components such as zinc alloy pendants, polyester lanyards, resin figures, and glass/acrylic parts, but the cost of counterfeit versions is as low as 4 yuan, raising questions about the pricing strategy [7]. Group 2: Company Performance - Recently, the company reported strong performance, with a projected revenue growth of 245% to 250% year-on-year for Q3 2025, including a 185% to 190% increase in China and a 365% to 370% increase overseas [9]. - The DIMOO brand is identified as the fifth-largest artist IP for the company, generating 1.105 billion yuan in revenue during the first half of the year, accounting for 8% of total revenue [9]. Group 3: Management Actions - The founder and CEO of the company, Wang Ning, recently sold 21.7 million shares at an average price of 71.98 HKD, totaling 1.562 billion HKD [11]. - Wang Ning was recognized in 2024 as one of Forbes' "Best CEOs in China," becoming the youngest self-made founder to appear on the cover of the magazine [11].