Sou Hu Cai Jing·2025-11-07 03:58Group 1 - The core incident involved a staff member at Pop Mart's live stream questioning the price of a DIMOO blind box, which sparked strong dissatisfaction among users [1] - Pop Mart's official customer service acknowledged the incident and stated that internal handling of the staff involved is underway, but no notification regarding price adjustments has been received [1] - The DIMOO blind box is priced at 79 yuan and includes materials such as zinc alloy, resin figurines, and polyester lanyards, suitable for ages 15 and above [1] Group 2 - Pop Mart, established in 2010, is a leading cultural and entertainment company in China, focusing on five key areas: global artist discovery, IP incubation, consumer engagement, promotion of trendy toy culture, and integration of related industry investments [4] - The company has faced controversies related to supply chain issues and "hunger marketing" strategies, but recent performance has been strong [4] - On October 21, Pop Mart reported a year-on-year revenue increase of 245% to 250% for Q3 2025, with domestic revenue up 185% to 190% and overseas revenue up 365% to 370% [4] - The founder of Pop Mart, Wang Ning, saw his wealth increase by over 150 billion yuan, placing him in the top 20 of the 2025 Hurun Rich List and ranking among the top three for wealth growth this year [4]