Sou Hu Cai Jing·2025-11-07 04:11Core Viewpoint - The Chinese dairy industry is at a critical juncture for structural optimization and transformation, with a focus on seizing opportunities for industrial upgrading and aiming for a trillion-yuan cheese market [1] Group 1: Industry Optimization and Upgrading - The event held on November 6 highlighted the need for the Chinese dairy industry to unite and accelerate restructuring to navigate economic cycles and transition from a "dairy power" to a "dairy strong nation" [1] - Mengniu Dairy is committed to creating new productive forces in the dairy industry through a four-pronged approach: technological innovation, digital upgrades, brand leadership, and green transformation [3] Group 2: Technological and Digital Innovations - Mengniu has achieved international "superior" level in self-cultivated alfalfa and established two national core breeding farms to enhance milk yield and quality [3] - The company has developed proprietary probiotics and low-oligosaccharides, and has built the world's first "lighthouse factory" in the liquid milk sector, showcasing its commitment to smart manufacturing [3] Group 3: Brand Development and Market Expansion - Mengniu's premium brand, Telunsu, has surpassed 30 billion yuan in annual sales, becoming the world's top-selling dairy product [3] - The company has successfully penetrated international markets, with its "Aixue" brand leading the ice cream market in Indonesia and "Belami" dominating the organic milk powder market in Australia [3] Group 4: Green Transformation Initiatives - Mengniu is integrating desert restoration with industry development to create an organic supply chain and has established 37 national green factories, including two "zero-carbon" factories [4] - The company has signed China's first "zero deforestation" soybean procurement agreement, demonstrating its commitment to sustainability [4] Group 5: Cheese Market Opportunities - The cheese market in China is at a pivotal stage, with increasing penetration rates and the rapid development of cheese products expected to accelerate the market towards a trillion-yuan scale [5] - Miaokelando is implementing a dual-driven strategy to build a diverse product system catering to all age groups and various consumption scenarios [5] Group 6: Product Innovation and Export Potential - Miaokelando has launched China's first original mozzarella cheese, indicating that domestic cheese products are now competitive with international brands [6] - The company is optimizing its supply chain to expand domestic substitution and is actively promoting innovative product exports, particularly in Southeast Asia [5][6]