大量网红模仿雷军,夸张用词被举报侵权,平台对此事作出回应
Sou Hu Cai Jing·2025-11-07 04:40

Core Viewpoint - The recent trend of imitating Lei Jun's speeches has become a widespread phenomenon, leading to concerns about brand image for Xiaomi and its founder [1][4][6]. Group 1: Imitation Trend - The imitation of Lei Jun's speeches has spread across various platforms, with individuals from different backgrounds adopting his style to promote their products [1][4]. - The low barrier to entry for this type of imitation allows many to quickly gain popularity, transforming previously unknown individuals into "internet celebrities" [4]. - The quality of content in these imitations varies significantly, with some becoming humorous rather than maintaining the original positive message [4][8]. Group 2: Brand Impact - The proliferation of imitations has caused concern for Xiaomi, as the founder's image is crucial for the brand, and the imitations may dilute the intended message of sincerity [4][6]. - Xiaomi has reportedly begun to report accounts that excessively imitate or mock Lei Jun, believing these actions could harm the brand's image [4][6]. - The platform's response indicates that such imitations are considered a form of reasonable secondary creation, which means the trend is likely to continue without significant intervention [6]. Group 3: Public Perception - This phenomenon can be viewed as a "folk creativity carnival," where people find joy in expression and humor, alleviating the tension of commercial narratives [8]. - For Lei Jun, the best response may not be to control the situation but to empathize with the public's attention and recognition of him as a cultural symbol [8].