从“双十一”爆单看“头顶经济”的流量密码，“一根发丝”织就完整产业链

Core Viewpoint - The e-commerce sector in Juancheng County, known as "China's Wig Capital," is gearing up for the annual shopping event "Double Eleven," showcasing a vibrant sales atmosphere in the wig industry through live streaming and efficient production processes [7][12]. Group 1: E-commerce and Live Streaming - The live streaming sales for wigs have intensified as the "Double Eleven" shopping festival approaches, with local businesses fully preparing for this major consumer event [7]. - Live streamers are creatively showcasing wig products, using dramatic transformations to engage viewers and highlight product features, which has led to increased viewer interaction and sales [8]. - The team behind the wig sales has adapted to the live streaming trend, with a significant following on platforms like Douyin, where one account boasts 460,000 followers [10]. Group 2: Production and Supply Chain - The production facilities are experiencing heightened activity, with workers efficiently crafting and packaging wigs to meet the surge in demand, achieving sales of 400 to 500 orders per day, doubling the usual volume [9]. - Juancheng County has a well-established wig industry, with over 1,500 processing enterprises and nearly 100,000 employees, producing around 30 million wig products annually [12]. Group 3: Market Position and Global Reach - The wig industry in Heze City, where Juancheng is located, has a dominant global market share, particularly in hair extensions, holding a remarkable 70% of the international market [12]. - The export value of Heze's wig products is projected to reach 2.82 billion yuan in 2024, accounting for 4.5% of the city's total export value, with products reaching over 80 countries [12]. Group 4: Industry Development and Future Prospects - The wig industry is actively seeking new growth opportunities, as evidenced by the recent first Wig Expo in Juancheng, which attracted international buyers and industry experts [13]. - The "Double Eleven" event serves as a critical test for the industry's sales performance, operational capabilities, and brand influence, reflecting the robust manufacturing foundation and market responsiveness of the local wig industry [13][14].