Cai Fu Zai Xian·2025-11-07 04:46Core Insights - JD.com launched its "Warm Surprise Day" on November 7, coinciding with the start of winter, offering significant discounts and promotions to enhance consumer shopping experiences during the cold season [1][7] Group 1: Promotions and Discounts - The event features a "100 billion subsidy" with discounts as low as 50% on various winter products, including a down jacket originally priced at 1899 yuan now available for 1496.9 yuan, and SK-II cream reduced to 1598.6 yuan [4][6] - Consumers can participate in a "1 penny invitation" event to claim millions of winter essentials from top brands, including heating appliances and clothing [4][5] Group 2: Special Offers and Auctions - JD.com is hosting auctions for rare winter supplements starting at 1 yuan, including high-value items like wild ginseng and premium seafood, enhancing the shopping experience with unique offerings [5][6] - The platform is also giving away 50,000 "lucky vinegar" bottles for just 0.01 yuan during specific times throughout the day, encouraging user engagement [5][6] Group 3: Comprehensive Winter Solutions - The event addresses the essential needs for winter warmth with a wide range of products, including down jackets, air conditioners, and heaters, all available at unprecedented subsidy levels [6][7] - Additional promotions include substantial discounts on clothing and home goods, such as "1000 off 300" vouchers for apparel and significant savings on heating appliances [6][7]