超7600万名消费者购买以旧换新产品超1.26亿台

Core Insights - The wholesale and retail industry in China has shown positive growth in the first nine months of 2025, with a value-added increase of 5.6% year-on-year, reaching 10.5 trillion yuan, accounting for 10.3% of GDP [1] - The industry is supported by a diverse range of business formats, with significant profit growth in wholesale and retail sectors [1][2] - The rural market is demonstrating strong vitality, with rural retail sales growing faster than urban areas, and e-commerce in rural areas is thriving [2][3] Group 1: Wholesale and Retail Performance - The wholesale sector's profit increased by 8.2% year-on-year, with industrial consumer goods and production materials seeing profits rise by 17.9% and 6.4% respectively [1] - Retail sales reached 32.5 trillion yuan, growing by 4.6% year-on-year, with various retail formats such as convenience stores and supermarkets showing positive growth [1] Group 2: Urban and Rural Market Development - Urban commercial activity is stable, with foot traffic and sales in monitored pedestrian streets increasing by 4.3% and 4.4% respectively [2] - Rural retail sales reached 4.9 trillion yuan, growing by 4.6%, outpacing urban growth by 0.2 percentage points, with rural e-commerce sales increasing by 7.7% [2] Group 3: Consumer Trends and Innovations - The "trade-in" policy has led to significant consumer engagement, with over 76 million consumers participating in the program, resulting in the purchase of over 1.26 billion home appliances and 880 million digital products [3] - Traditional brands are revitalizing, with events generating significant sales and online-offline sales reaching 169 billion yuan [3]