MENGNIU DAIRY(HK:02319) Huan Qiu Wang·2025-11-07 04:51Core Viewpoint - The 8th China International Import Expo (CIIE) showcases the commitment of China to high-level opening-up, with Mengniu Group highlighting its innovative achievements in the dairy industry and its intention to deepen global partnerships for high-quality upgrades in the sector [1][2][12] Group 1: Event Overview - The CIIE features 4,108 enterprises from 138 countries and regions, with an exhibition area exceeding 430,000 square meters, marking a new record in scale [2] - Mengniu Group, a consistent participant for eight years, presents its brands, including the cheese brand Miaokelando, emphasizing its role in advancing dairy production capabilities [1][4] Group 2: Product Innovation and Consumer Engagement - Mengniu's Miaokelando brand showcases its cheese products, including the Australian-origin cheese brand "Baolaosi," and engages visitors with interactive experiences like the "Cheese Stretch Challenge" [4][6] - The brand aims to integrate cheese into traditional Chinese cuisine through continuous product innovation, catering to diverse consumer needs across all age groups [6][7] Group 3: Industry Development and Global Cooperation - The expo serves as a platform for industry innovation, with Mengniu hosting a seminar on the evolution and upgrading trends in the dairy industry, focusing on global collaboration [8] - Mengniu has established a comprehensive innovation system with international research centers and partnerships, addressing various fields such as animal feed, dairy science, and product innovation [8] Group 4: Sustainability and Global Reach - Mengniu operates overseas production bases in countries like New Zealand and Australia, with a global annual production capacity exceeding 14 million tons, exporting to regions including Southeast Asia and Europe [10] - The company actively promotes sustainable development, exemplified by its signing of China's first "zero deforestation" soybean order during the expo, reflecting its commitment to global sustainability [10]