民族舞剧《红楼梦》荣膺文华奖，洋河梦之蓝助力经典绽华彩

Core Insights - The 14th China Arts Festival concluded in Chongqing, revealing the winners of the 18th Wenhua Award, with the original ethnic dance drama "Dream of the Red Chamber" presented by Yanghe Mengzhilan M6+ winning the Wenhua Drama Award for its cultural depth and artistic excellence [1][3] Group 1: Cultural Significance - "Dream of the Red Chamber" is recognized as a pinnacle of Chinese classical literature, celebrated for its profound philosophical insights and artistic achievements, making it a treasure in the world literary canon [3] - The ethnic dance drama creatively integrates dance, costumes, scenery, and music, vividly bringing classic scenes from "Dream of the Red Chamber" to life on stage, creating a familiar yet novel "Red Chamber" world for audiences [3] Group 2: Performance and Reach - Since its trial performance in September 2021, the dance drama has been staged over 400 times in 41 cities, attracting nearly 600,000 viewers [5] - In 2023, the production also won the 13th China Dance "Lotus Award" for dance dramas, further solidifying its acclaim [5] Group 3: Brand and Cultural Integration - Yanghe has been actively exploring and innovating to revitalize classics and convey cultural confidence, collaborating with cultural programs and integrating traditional culture into contemporary contexts [6] - As a strategic partner for the dance drama, Yanghe Mengzhilan M6+ enhances audience engagement with classic literature through immersive experiences and scene-based marketing, merging the aesthetics of the drama with the qualities of its products [10][12]