Sou Hu Cai Jing·2025-11-07 05:14Core Points - The incident involving "Pop Mart live streaming accident" became a trending topic on Weibo on November 7, 2023, following a controversial dialogue during a live stream where a staff member mentioned the price of a DIMOO blind box [1] - Pop Mart's official customer service stated that they are conducting internal investigations regarding the incident and have not yet received any notification about price adjustments for the mentioned product [3] - Reports indicate that the two staff members involved in the incident have been dismissed, and related departments are being held accountable, although internal sources suggest that no employees will be terminated as a result of the live streaming accident [3] Product Information - The product in question is the newly launched "DIMOO New Birthday Diary Series - Blind Box," which includes 6 regular items and 1 hidden item, with a pricing structure of 79 yuan per blind box and 474 yuan for a full box [4] - The blind box contains components such as zinc alloy pendants, polyester cords, resin figurines, and glass/acrylic parts, with counterfeit versions costing as low as 4 yuan, raising concerns about the value versus pricing [6] - DIMOO, created by designer Ayan Deng, is now one of Pop Mart's proprietary IPs, contributing 11.05 billion yuan in revenue in the first half of the year, accounting for 8% of the company's total revenue [6] Financial Performance - Pop Mart has shown strong financial performance, with a reported overall revenue growth of 245% to 250% year-on-year for the third quarter of 2025, including a 185% to 190% increase in domestic revenue and a 365% to 370% increase in overseas revenue [6]