预见千亿市场！2026第13届国际IP授权产业（上海）博览会招商启动

Core Insights - The 2026 13th International IP Licensing Industry Expo in Shanghai is positioned as a transformative platform for the industry, with a market scale reaching hundreds of billions [2] - The event will take place from March 12 to 14, 2026, and aims to inject new momentum into the Chinese consumer market by gathering top global IP resources [2] Group 1: Structural Upgrades - The expo has achieved three significant structural upgrades, enhancing value for participating companies [6] - The breadth of the IP matrix has reached a historical high, featuring international IPs like Disney and local cultural institutions [6] - The depth of industry penetration has significantly increased, inviting brands from various sectors for cross-industry collaboration [7] Group 2: Global Resources - The expo will attract a strong international exhibitor lineup from countries including China, Japan, the USA, France, the Netherlands, and Australia [9] - Over 1,000 well-known domestic and international IPs will be showcased, covering diverse categories such as animation, gaming, and fashion [10] - The event is expected to draw 100,000 targeted buyers, including professionals and distributors from the cultural and creative industries [10][11] Group 3: Exhibition Planning - The expo will feature specialized exhibition areas that comprehensively cover the IP licensing industry chain [17] - The IP exhibition area will include various categories such as cartoons, films, and cultural products, ensuring precise matching between exhibitors and buyers [18][19] Group 4: Trend Leadership - Participating companies will gain insights into the latest industry trends and market opportunities, with a focus on the evolving nature of IP collaborations [20] - The combination of IP and food is emerging as a significant trend, with companies like Jintian Animation showcasing a diverse IP portfolio [20][21] Group 5: Concurrent Activities - The expo will host a series of high-end concurrent activities, including a new product launch area featuring over 500 debut products [28][29] - Business matching activities will facilitate deep connections between IP and cultural innovation, enhancing opportunities for exhibitors [30][31] Group 6: Exhibition Value - Participation in the expo will provide companies with multi-dimensional empowerment in brand exposure, business opportunities, trend insights, and network expansion [32] - The event serves as an efficient platform for enhancing brand image and expanding market influence [33] - Companies will have the chance to explore new customers and markets within the expansive IP licensing market [34][35]