沉寂两年威马汽车“好事将近”，“复活赛”远比造车难

Core Viewpoint - WM Motor has signaled a potential revival with the re-launch of its "Xiao Wei" app and announcements of upcoming production plans, raising market interest in its restructuring efforts [1][4][5] Group 1: Company Developments - WM Motor announced the re-launch of the "Xiao Wei" app, which includes features like Bluetooth control and vehicle information synchronization, indicating a step towards operational recovery [4][5] - The company plans to hold a new car launch event by the end of November, which may provide updates on its product and service network [5] - After a two-year production halt, WM Motor aims to restart production by 2025, with a target of producing 10,000 to 20,000 vehicles annually, focusing on optimized models like EX5 and E5 [2][7] Group 2: Challenges Ahead - The company faces significant challenges in regaining brand trust, as many former customers reported issues with after-sales service and vehicle maintenance during the production halt [8] - Rebuilding the supply chain and sales channels is critical, as the existing supplier network has been disrupted, and many physical stores have closed [9] - WM Motor's research and development capabilities remain a concern, as it has historically relied on external partnerships for key technologies, which may hinder its competitiveness in a rapidly evolving market [9] - The competitive landscape for electric vehicles has intensified, with the top 10 manufacturers capturing nearly 80% of the market share, posing a challenge for WM Motor to carve out a niche [9]