Zhong Guo Min Hang Wang·2025-11-07 05:52Core Viewpoint - The article highlights Eastern Airlines' initiative to integrate seasonal cultural elements into their flight services, enhancing passenger experience during the winter season [1][7]. Group 1: Event Overview - On November 7, Eastern Airlines Northwest Branch launched themed flights MU2183 from Xi'an to Shenyang and MU2423 from Xi'an to Xuanzhou, celebrating the arrival of winter with the theme "Winter Begins, Warm Encounters" [1]. - The airline prepared themed gifts, including "candied hawthorn" figurines, and offered warm beverages to create a cozy atmosphere for passengers [3]. Group 2: Cultural Engagement - During the flights, crew members shared the origins, climate characteristics, and traditional customs associated with the winter solstice, enriching passengers' understanding of seasonal culture [4]. - The interactive environment on board fostered a warm and joyful atmosphere, allowing passengers to appreciate the unique charm of Chinese traditional culture [4]. Group 3: Brand Experience - This themed flight activity not only enhanced the travel experience but also conveyed brand care through emotional and warm service, making each flight a memorable experience for passengers [7].