增长超200%，MaaS能让企业级AI“照进现实”么？丨ToB产业观察

Market Overview - The market size of AI large model solutions in China is projected to reach 3.49 billion yuan in 2024, representing a year-on-year growth of 126.4%, while the MaaS (Model as a Service) market is expected to see explosive growth of 215.7% [2][6] - The MaaS market is anticipated to grow at a compound annual growth rate (CAGR) of 66.1% from 2024 to 2029, reaching 9 billion yuan by 2029 [6][10] Cost Challenges - High infrastructure costs are a significant barrier to the scaling of enterprise-level AI applications, with Nvidia predicting global AI infrastructure spending to reach 3-4 trillion USD by 2030, with a CAGR of 38%-46% from 2025 to 2030 [3] - The cost of training a single enterprise large model can exceed 1 million yuan, with ongoing costs during the inference phase creating a rigid expenditure burden [3][4] - Small and medium-sized enterprises (SMEs) average AI investment is only 3.2 million yuan, less than one-tenth of that of large enterprises, limiting their applications to basic scenarios like intelligent customer service [4] Technical Challenges - The complexity of enterprise-level AI applications is significantly higher than personal scenarios, particularly in terms of computing power management and model adaptation [4][5] - The coexistence of multiple chip brands, including domestic and Nvidia chips, creates a "computing island" phenomenon due to differences in instruction sets and optimization logic [5] MaaS Advantages - MaaS is seen as the optimal service model for the implementation of enterprise-level AI, providing an integrated solution that includes model repositories, inference engines, and operational tools [6][10] - The cost advantages of MaaS are evident, as it significantly reduces the overall costs of AI applications through technological optimization and model innovation [6][7] - Companies using the MaaS model report a 2-3 times higher return on AI investment compared to traditional models, with the financial sector seeing returns as high as 4 times [7] Future Trends - The MaaS market is evolving towards "intelligent integration, localization, and ecosystem development," with public cloud services becoming more prevalent among SMEs and private deployments focusing on security and customization for large enterprises [10][11] - The integration of AI agents and multimodal technologies is expected to transform MaaS services from auxiliary tools to core infrastructure for digital transformation, enabling AI to become a productivity tool accessible to all enterprises [12]