Ge Long Hui·2025-11-07 05:55Group 1 - Motorola's Razr 60 leads the Western European foldable smartphone market with a 15% share, and combined with Razr 50, the total share reaches approximately 27%, comparable to last year's leading model [1] - Google Pixel 9 Pro Fold follows with just over 10% market share, indicating a more balanced competitive landscape [1] - The foldable smartphone market in Western Europe, traditionally dominated by Samsung's Galaxy Z series and Honor's Magic V series, is experiencing a shift with Motorola and Google gaining ground [1] Group 2 - Google's Pixel 10 Pro Fold launched in early October in major European channels, supported by promotional activities, leading to a strong start in markets like the UK [2] - Motorola's Razr 50 and 60 series are expanding distribution and are expected to surpass Honor, becoming the second-largest brand in the European foldable market [2] - The Western European market is transitioning from a dual-brand to a four-brand competition, with increased activity expected during the holiday season [2] Group 3 - Apple is anticipated to enter the foldable smartphone market in the second half of next year, which may reshape resource allocation among carriers and high-end price segments [2] - Brands that secure core carrier partnerships, maintain stable software updates, and demonstrate the practicality of large screens in daily use are likely to succeed in the foldable market [2] - Brands that are slow to act or have limited product lines may find their growth space further squeezed between high-end Apple models and cost-effective alternatives [2]