2 1 Shi Ji Jing Ji Bao Dao·2025-11-07 06:25Core Viewpoint - The incident involving Pop Mart's live streaming has sparked significant discussion, highlighting potential issues in product pricing and marketing strategies [1] Group 1: Incident Details - The incident occurred during a live stream promoting the "DIMOO New Birthday Diary Series - Blind Box," where two staff members were overheard discussing the product's price of 79 yuan, with one commenting it was "a bit expensive" [1][2] - Following the incident, there were rumors that the involved staff were fired, but internal sources confirmed that while an investigation is ongoing, no employees would be dismissed [4] Group 2: Product and Market Response - The "DIMOO New Birthday Diary Series - Blind Box" is priced at 79 yuan per unit and 474 yuan for a full box [2] - Despite the live stream incident, Pop Mart's "SKULLPANDA Dining Table Series" faced a separate issue with misprinted branding, which led to increased demand and rising prices in the secondary market [4] Group 3: Financial Performance - Pop Mart reported a remarkable revenue growth of 245% to 250% year-on-year for the third quarter of 2025, with Chinese revenue increasing by 185% to 190% and overseas revenue by 365% to 370% [4] - In terms of channel performance, offline sales grew by 130% to 135%, while online sales surged by 300% to 305% [4] Group 4: Stock Market Reaction - As of November 7, Pop Mart's stock price fell over 5%, trading at 206.6 HKD per share [4]