Core Insights - McDonald's is attracting more high-income consumers while experiencing a decline in traffic from low-income households, with visits from high-earners increasing by nearly double digits last quarter and low-income visits falling by a similar amount [2][8] - The company continues to focus on value offerings, such as Extra Value Meals and the $2.99 Snack Wrap, emphasizing that value is important to all consumers, not just low-income ones [3][8] - Despite efforts to lower prices and provide deals, McDonald's executives noted that rising cost-of-living expenses may be limiting spending among low-income households [4] Financial Performance - McDonald's reported a 2.4% year-over-year increase in domestic comparable-restaurant sales last quarter, indicating improved business performance [7] - The company achieved diluted earnings per share of $3.18 on nearly $7.08 billion in revenue, slightly below analyst expectations of $3.33 per share on nearly $7.09 billion in revenue [9]
McDonald's CEO Says 'Value Matters to Everyone' as Wealthy Customers Stream In