BABA(US:BABA) Xin Lang Ke Ji·2025-11-07 06:48Core Insights - AliExpress, a cross-border e-commerce platform under Alibaba, has seen a remarkable 181% month-on-month increase in downloads in the Japanese app market, surpassing local competitors and securing the top position in the download growth ranking for this year [1][2]. Market Performance - The report by Sensor Tower highlights that AliExpress has outperformed several local e-commerce platforms in Japan, indicating a strong market presence [1][2]. - The platform's local recruitment initiative, launched in August, has attracted well-known domestic brands such as UWANT and ILIFE, as well as local Japanese brands like CICIBELLA, by offering zero-cost entry policies [2]. Logistics and Fulfillment - AliExpress is continuously optimizing its logistics in Japan, offering free shipping on local products with delivery times as fast as three days [2]. Marketing and Promotions - In mid-October, AliExpress sponsored the Utsunomiya Japan Cup, the largest international road cycling event in Japan, which has sparked a new shopping trend for cycling gear [3]. - The platform is set to kick off its Double 11 and Black Friday promotions on November 8, with the official sale starting on November 11 [3]. - A Super Brand Program was launched in September, aiming to help brands achieve higher sales at half the cost of Amazon, with ten brands already exceeding one million USD in global sales on AliExpress within just two weeks of October [3].