中国经济观测点丨入冬10大热门冰雪消费景点出炉

Core Insights - Douyin's ice and snow consumption data shows significant growth in engagement and sales, indicating a strong winter consumption trend [1][3][10] - The platform has launched a series of marketing activities to stimulate ice and snow consumption, including collaborations with various merchants and promotional campaigns [1][10][12] Douyin Ice and Snow Consumption Data - From September 1 to October 31, the number of ice and snow-related content on Douyin increased by 112%, with likes up by 68% and shares up by 51% [1] - Ice and snow-related group buying sales on Douyin grew by 24% year-on-year during the same period [1] Popular Ice and Snow Consumption Trends - The top ten cities for ice and snow consumption include Harbin, Huzhou, Zhengzhou, Beijing, Wuhan, Jinan, Foshan, Shanghai, Shenzhen, and Ningbo [4][6] - Popular ice and snow consumption products include attraction tickets, hotel packages, hot pot, bathing services, and children's amusement parks [6] Regional Marketing Strategies - Douyin is implementing differentiated marketing strategies across various regions, particularly focusing on the northern areas where winter has arrived earlier [10][11] - The platform has initiated seasonal marketing campaigns such as "Little Ice and Snow," "Hot Pot Season," and "Bathing Season" to enhance user engagement [11] Consumer Safety and Experience Initiatives - Douyin has introduced the "Safe Play," "Safe Stay," and "Safe Travel" programs to enhance consumer safety and service quality during winter activities [13] - The platform aims to improve user experience by collaborating with quality snow venues and hotels, ensuring comprehensive coverage of accident insurance for users [13]