Nissan Motor(US:NSANY) Zhong Guo Zhi Liang Xin Wen Wang·2025-11-07 07:15Core Insights - Nissan announced the establishment of Nissan Import and Export (Guangzhou) Co., Ltd., marking the first joint venture for a foreign automotive company in China to engage in complete vehicle import and export [1][3] Group 1: Company Formation - The newly established joint venture has a registered capital of 1 billion yuan, with Nissan China Investment Co. contributing 600 million yuan and Dongfeng Motor Group contributing 400 million yuan [3] - The joint venture aims to enhance business development through deep cooperation between Nissan and Dongfeng [3] Group 2: Strategic Importance - This joint venture is a key project in Nissan's "In China, For China, To the World" strategy, facilitating a closed-loop operation of research and development, production, and export [3] - The establishment of the joint venture will integrate the supply chain advantages of the Chinese market with a global sales network, creating a complete value chain of "local R&D - local production - global sales" [3] Group 3: Market Focus - The first batch of export models will be adapted to meet the regulatory standards and consumer preferences of different overseas markets, targeting regions such as Southeast Asia and the Middle East [3] - This strategic shift reflects Nissan's recognition of China's innovative capabilities and signifies a deeper focus of its global business towards Chinese manufacturing [3]