#进博会里人手一杯的中国咖啡#

Core Insights - The 8th China International Import Expo (CIIE) opened on November 5 in Shanghai, showcasing a vibrant atmosphere with participants from around the world [1] - Luckin Coffee, recognized as a recommended coffee brand at the expo for the second time, is enhancing its global presence by providing high-quality coffee and establishing itself in various national pavilions [1] - The company signed a memorandum with Brazil for a coffee bean procurement worth billions, secured raw materials in Indonesia, and initiated support programs for coffee farmers, exemplifying a strategic global sourcing approach [1] - Luckin Coffee's internationalization reflects a trend where Chinese enterprises focus on collaborative capabilities across the supply chain, linking global resources with domestic consumption demands [1] Company Strategy - Luckin Coffee's global strategy includes establishing offices in coffee-producing regions and launching initiatives to support local farmers, which enhances its brand visibility and operational footprint [1] - The company's approach aligns with the theme of the expo, "New Era, Shared Future," indicating a shift in how Chinese brands engage in global economic cooperation [1] Industry Trends - The trend of dual empowerment in the industry is highlighted, where companies connect high-quality global resources with the growing domestic consumption needs, moving beyond mere product exports [1] - This strategy signifies a broader movement among Chinese brands to leverage their supply chain capabilities for international growth and market penetration [1]