Group 1 - OPPO is the only leading brand in China to achieve growth in Q3, demonstrating strong resilience and growth capability [1] - The OPPO Reno series continues to be favored by young consumers, leading to OPPO's top position in shipment volume within the $400–$600 price range during the first three quarters of the year [1] - OPPO has a broad user base in the mid-to-high-end market, with global device activation exceeding 130 million [1] Group 2 - OPPO's brand loyalty is reflected in its nearly 50% same-brand replacement user ratio, the highest among Android brands [1] - The global memory chip market is experiencing significant price increases, with DRAM prices rising and cost pressures being passed on to end products [1] - Upcoming mid-range models are expected to face price hikes as new flagship models have already seen price increases of several hundred yuan [1]
OPPO成三季度唯一增长的国产手机品牌 品牌忠诚度仅次于苹果
Di Yi Cai Jing Zi Xun·2025-11-07 07:39