Core Insights - The chairman of Zhenjiu Lidu Group, Wu Xiangdong, has successfully built a personal brand on social media, with his video account "Wu Jindong - Zhenjiu Lidu" gaining significant attention, achieving over 200 million total views in four months [1][2] Group 1 - Wu Xiangdong launched his personal IP in July 2023, posting over a hundred videos that share insights on the liquor industry, personal experiences, and traditional craftsmanship [2] - His video titled "The Responsibility of Enterprises: Respect for Consumers and Society," released in late September, went viral with over 40 million views, highlighting the company's commitment to consumer respect and social responsibility [2] - The exponential growth of Wu Xiangdong's personal brand is attributed to his engaging communication style and the strong foundation of followers and positive reputation built through previous speeches and videos [2]
单条视频破4000万，总播放量破2亿，吴向东个人IP持续"爆火"
Ge Long Hui·2025-11-07 07:52