3 6 Ke·2025-11-07 07:51Core Viewpoint - The incident involving a live broadcast by Pop Mart has sparked significant consumer backlash, leading to a decline in the company's stock price and raising concerns about its brand perception [8][6]. Group 1: Incident Details - On November 6, during a live stream showcasing the DIMOO blind box priced at 79 yuan, a staff member remarked that the price was indeed high, to which another responded that "someone will buy it anyway" [5][3]. - This exchange was broadcast live and has been interpreted by many as the company mocking consumers, leading to widespread dissatisfaction [6][8]. Group 2: Consumer Sentiment - Influential commentator Hu Xijin noted that the dialogue directly impacts consumer emotions, potentially leading to disastrous consequences for Pop Mart if such sentiments spread [8]. - Many consumers expressed feelings of being treated as "fools" by the brand, criticizing the increasing prices and declining product quality [6][8]. Group 3: Company Performance and Background - Pop Mart, founded in 2010, initially faced losses but saw a dramatic turnaround post-2017, with revenues soaring from 158 million yuan in 2017 to 1.683 billion yuan in 2019, marking a growth rate of 225.4% and 227.2% in consecutive years [12][13]. - The blind box sales have been a major revenue driver, contributing significantly to the company's overall income, with blind box sales reaching 6.887 billion yuan in the first half of 2020, accounting for 84.2% of total revenue [13]. Group 4: Recent Financial Highlights - As of October 21, Pop Mart reported a revenue increase of 245% to 250% year-on-year for Q3 2025, with domestic revenue growing by 185% to 190% and overseas revenue skyrocketing by 365% to 370% [15]. - The company's founder, Wang Ning, has seen his wealth rise to 182 billion yuan, ranking him 17th on the Hurun Rich List, with a year-on-year increase of 562% [16].