Core Insights - The report analyzes the development of the restaurant industry in Q3 2025, highlighting the performance of six major dining segments and new product launches [1][2] Industry Overview - The restaurant industry in China is experiencing a phase of rational growth and high-quality competition, with a decline in the growth rate of the overall economy [3] - National retail sales growth slowed from 3.7% to 3.0% from July to September 2025, indicating a broader economic trend [3] - Restaurant revenue growth also showed fluctuations, with a year-on-year increase of only 0.9% in September 2025 [5] Restaurant Industry Prosperity Index - The national restaurant prosperity index increased in July and August due to summer vacations and graduation season but fell to 98.0 in September, a decrease of 14.5% month-on-month [6][9] - Key dining segments such as Chinese dining, hot pot, barbecue, fast food, and ready-to-drink beverages all experienced a decline in their prosperity indices in September [10][12] Store Count and Consumer Spending - The number of stores in major segments showed a slight decline, with only the ready-to-drink beverage segment experiencing continuous growth over three quarters [13][16] - The average consumer spending in the restaurant sector rose slightly to 33.0 yuan in Q3 2025, with variations across different dining segments [18] New Product Launches - A total of 330 brands were monitored, with 235 brands launching 3,039 new products in Q3 2025 [19] - The Western fast food segment led with 301 new products, primarily focusing on spicy flavors [20][22] - The noodle segment saw 127 new products, with a strong emphasis on regional flavors [23][25] - The tea beverage segment introduced 756 new products, with a focus on seasonal fruits and floral elements [27][28] - The coffee segment launched 548 new products, highlighting the use of fruit and floral ingredients [29][31] - The bakery segment released 1,025 new products, with a significant focus on traditional Chinese pastries due to the Mid-Autumn Festival [35][33] - The hot pot segment introduced 282 new products, emphasizing ingredient sourcing and innovative uses of lesser-known ingredients [35][36] Emerging Brands and Supply Chain Innovations - The report features "Quarterly Emerging Restaurant Brands" and "Quarterly Supply Chain New Products," showcasing brands that have excelled in expansion, marketing, and product innovation [37][38] - Notable emerging brands include Puda Uncle's Rice and Wild Man, which have rapidly expanded their store counts [41] - Supply chain innovations focus on product quality, flavor diversity, and technological enhancements to meet diverse consumer needs [43]
《餐饮行业季度观察报告（2025年Q3）》发布
3 6 Ke·2025-11-07 07:57