McDonald’s is losing its lowest-income customers—and it’s not hard to see why

The results are in. McDonald’s latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat out while lower-income families are dining in amid the rising cost of living, skyrocketing food prices, and stagnant wages. Most Read from Fast Company A look at McDonald’s third-quarter earnings, released Tuesday after the closing bell, shows the fast-food giant’s U.S. same-store sales increasing 2.5% over ...