Ren Min Wang·2025-11-07 08:00Core Insights - The 8th China International Import Expo (CIIE) opened on November 5, showcasing Skechers for the seventh consecutive year, highlighting its innovative comfort technology products across various age groups and categories [1][4]. Product Matrix and Innovation - Skechers presented a comprehensive "comfort ecosystem" at the expo, featuring products like the Go Walk series, Go Run series, GO Trail series, and SKECH-HEAT technology, demonstrating the brand's commitment to meeting diverse consumer needs [4]. - The brand launched several new products at the event, emphasizing its technological capabilities and market commitment, particularly in the professional sports sector [4]. Sustainability and Social Responsibility - Skechers introduced a "trade-in" program for children's products, promoting sustainability and encouraging environmental awareness among children [4]. - The expo featured an interactive booth that combined consumer engagement with social initiatives, including a "shoe rental" service and a charity walk program, showcasing the company's commitment to community involvement [5]. Market Strategy - The CEO of Skechers China expressed the company's determination to deepen its investment in the Chinese market, focusing on localized strategies and innovative comfort technology to meet consumer demands for a better quality of life [5].