Group 1 - The core viewpoint of the article highlights that Miniso Group has been awarded the "High-Energy Team 2025 Globalization Special Award" at the fourth "High-Energy Team Award" ceremony, recognizing its comprehensive performance across six key dimensions [1] - The "High-Energy Team Award" is initiated by the Chinese edition of Harvard Business Review in collaboration with FESCO, aimed at identifying benchmark teams that respond flexibly to changes, solve problems innovatively, and grow collectively [1] - Miniso Group's vision has been upgraded to "become a global leading IP operation platform," marking a transition from "product export" to "cultural export," emphasizing the importance of organizational capability in strategic implementation [1] Group 2 - Since launching its globalization strategy in 2015, Miniso has driven its growth through a dual approach of "globalization + IP strategy," continuously enhancing its four core organizational competencies: product strength, channel strength, marketing strength, and operational strength [2] - To support the implementation of its IP strategy, Miniso has built a composite team covering trend research, original design, content marketing, product development, and retail experience, forming a core organizational capability that ensures efficient strategy execution [2]
名创优品获得“高能团队奖·全球化特别大奖”