又一经典手机品牌退出中国市场？

Core Viewpoint - Sony's Xperia brand has effectively exited the Chinese smartphone market, with its official accounts and product listings being removed, indicating a significant decline in its mobile business operations in the region [1][2][13]. Group 1: Business Operations - Sony's Xperia WeChat account has entered a self-cancellation freeze period, and all functionalities have been fully suspended [1]. - The official Sony China website no longer lists any smartphone products, indicating a complete withdrawal from the smartphone segment [2]. - The last Xperia model launched in mainland China was the Xperia 5 V in September 2023, with a starting price of 6,499 yuan [8]. Group 2: Market Presence - Sony's smartphone business in China has been struggling for years, with a weak brand presence and limited service networks, making it difficult to attract mainstream consumers [13]. - Reports indicate that Sony has also partially exited the European market, with Xperia phones being removed from retail stores in several regions [14]. - In Japan, Sony's smartphone sales have plummeted by 40% in 2023, with a market share of only 6%, reflecting a significant decline in its domestic market as well [14][15]. Group 3: Historical Context - Sony's smartphone division has been in decline for over a decade, with the brand failing to adapt to local market preferences and competition from domestic brands [13]. - At its peak in 2007-2008, Sony held a 9% share of the global smartphone market, but has since experienced a continuous decline [15].