Xperia国行说再见？索尼中国官网删除手机品类

Core Points - Sony's Xperia brand has entered a self-cancellation freeze period, with all functions fully suspended and past articles no longer accessible [1] - The official Xperia Weibo account has not been updated for six months, and the Sony China website has removed all smartphone products [1][3] - The last Xperia model launched in mainland China was the Xperia 5 V, which debuted in September 2023 with a starting price of 6499 yuan [4] Summary by Sections Business Operations - Sony's official website announced the discontinuation of the original domain for Xperia products effective August 5, 2025, redirecting users to a new site for historical specifications and service information [3] - There have been rumors about Sony exiting the Chinese smartphone market since March of last year, but the company previously claimed that its operations, including mobile, were stable [6] Market Performance - Sony's smartphone business in China has struggled significantly, with a weak brand presence and high repair costs leading to reliance on a niche audience [6] - The past decade has seen a rise in domestic brands while Sony's market share has declined [6] - In July 2023, reports indicated that Sony had partially exited the European market, with Xperia phones being removed from retail stores in several regions [7] Sales Data - In Japan, Sony's smartphone sales dropped by 40% in 2023, with the company not releasing official sales figures since then [8] - According to Counterpoint Research, Sony's market share in Japan is only 6%, down 14% from 2023, while Apple holds nearly half of the market [8] - Historically, Sony held a 9% share of the global smartphone market in 2007-2008, but has since experienced a steady decline [8]