Xin Jing Bao·2025-11-07 08:15Core Insights - The collaboration between CP AXTRA and Alibaba's Cainiao marks a significant shift in the relationship between China and Thailand, transitioning from importing foreign business practices to exporting advanced technology solutions [2][7] - CP AXTRA aims to enhance its logistics and retail capabilities in Southeast Asia through digital transformation, leveraging Cainiao's expertise in smart warehousing and automated sorting [3][5] Group 1: Strategic Partnership - CP AXTRA and Cainiao have formed a strategic partnership to develop advanced digital solutions for smart retail technology in Thailand and Southeast Asia [1][2] - The implementation of the iWMS (Intelligent Warehouse Management System) has resulted in a 140% increase in picking and packing efficiency at Wan Ke Long stores [1][6] - Daily order delivery capacity has expanded from 15,000 to 100,000 orders, utilizing CP AXTRA's fleet of 4,000 vehicles and TMS (Transportation Management System) [1][6] Group 2: Digital Transformation - CP AXTRA is undergoing a digital transformation to meet the increasing demand for rapid delivery, shifting from next-day delivery to hourly and even half-hour delivery [3][4] - The company is focused on enhancing customer experience through improved store layout and inventory management, which directly impacts picking efficiency and delivery times [3][4] - CP AXTRA plans to replicate its digital transformation experience in other Southeast Asian markets, including Malaysia and the Philippines, aiming to become a leading retail technology platform in the region [3][7] Group 3: Technological Integration - Cainiao's logistics technology is being integrated into CP AXTRA's retail network, showcasing China's evolution from a manufacturing hub to a source of technological innovation [1][5] - The partnership includes the development of two core engines: an O2O (Online to Offline) fulfillment engine and a dynamic display engine, enhancing operational efficiency and customer convenience [6][7] - The collaboration also aims to explore AI applications in retail, with plans to open a Wan Ke Long store on Tmall International to introduce Thai products to the Chinese market [7]