“购在中国·爱尚重庆”2025蚕桑丝绸消费节暨重庆国际时尚周开幕

Core Points - The event "Buy in China · Love Chongqing" 2025 Silk Consumption Festival and Chongqing International Fashion Week was launched, showcasing the integration of silk culture, fashion, and consumer experiences [1][6] - The opening ceremony featured a grand show with 30 professional models presenting 60 exquisite garments from three intangible cultural heritage brands and other fashion series, highlighting the artistic and cultural significance of silk [3][4] - The event included a "Silk New Product Southwest Premiere" segment where leading silk companies unveiled their latest collections, attracting significant attention from attendees [3][4] Industry Highlights - The festival created four themed experience zones focusing on beauty, fashion, home, and food, featuring over 50 well-known brands and thousands of selected silk products, emphasizing the innovative applications of silk in various lifestyle aspects [4] - The event is strategically timed to coincide with the "Double Eleven" shopping festival, promoting consumer engagement through various interactive activities and discounts across commercial entities in the Guanyinqiao business district [4][6] - The Chongqing Municipal Commerce Commission expressed the goal of enhancing the quality of life for citizens and empowering Chongqing as an international consumption center through this event, showcasing the vitality and innovation of the Chinese silk industry [6]