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ESG解读|腾讯音乐的喜与忧:榜单牵手Billboard出海;合规纷争不断,七成投诉指向自动续费
Sou Hu Cai Jing·2025-11-07 09:42

Core Insights - Tencent Music is facing management turmoil due to the dismissal of two senior executives involved in corruption, which occurred seven years ago while they were in a different department [2] - The long-standing copyright dispute with the China Music Copyright Association has reached a resolution, with both parties signing a strategic cooperation memorandum to improve music licensing mechanisms [3][5] - Despite a strong financial performance in Q2 2023, Tencent Music's active user base continues to decline, marking the 15th consecutive quarter of year-on-year decreases in monthly active users [11][12] Management and Governance - Two senior executives from Tencent Music were dismissed and handed over to law enforcement for corruption related to past activities in a different department [2] - The company has emphasized its commitment to compliance and governance in its ESG report, highlighting measures taken to avoid copyright infringement [3] Copyright and Legal Issues - Tencent Music's relationship with the China Music Copyright Association was strained due to disputes over licensing and compensation, but a recent agreement aims to foster collaboration [5] - Legal battles have resulted in Tencent Music being ordered to pay damages for copyright infringement, with specific cases resulting in compensation amounts of approximately 220,000 yuan and 120,000 yuan [5] User Engagement and Service - Tencent Music has established a comprehensive user service mechanism, achieving a 100% complaint resolution rate across its platforms [8] - However, user complaints have highlighted issues with automatic renewal practices and discrepancies between service offerings and user expectations [8] Financial Performance - In Q2 2023, Tencent Music reported revenues of 8.44 billion yuan, a year-on-year increase of 17.9%, and an adjusted net profit of 2.64 billion yuan, up 33% [11] - The company is exploring new revenue streams through various initiatives, including partnerships with artists and innovative advertising strategies [11] Market Competition - Tencent Music's monthly active users have decreased by 3.2% year-on-year, with its core apps experiencing declines between 2.8% and 8.1% [12] - Competitors like NetEase Cloud Music have shown slight growth, while ByteDance's Soda Music has experienced explosive growth, highlighting a shifting competitive landscape [12]