甘源食品：公司通过电商平台直接触达消费者，实现精准营销和复购提升

Core Viewpoint - The company emphasizes the importance of e-commerce platforms in directly reaching consumers, enhancing brand user accumulation, and achieving precise marketing and repurchase improvements [1] Group 1 - The company has enriched and extended its core product matrix of legumes and flavored nuts, indicating a focus on product diversification [1] - E-commerce platforms are not only sales channels but also play a crucial role in new product dissemination [1] - The synergy between online and offline channels aims to achieve "online voice, offline sales," which enhances product success rates and brand recognition [1]