广东荔枝如何化身为 “东方爱情果”？南财视频宣讲拆解变革逻辑

Core Viewpoint - The article highlights the efforts of four major media groups in Guangdong to share their stories of innovation and leadership during systemic transformation, particularly focusing on the Southern Finance All-Media Group's initiatives in promoting local cultural IPs like the "Oriental Love Fruit" lychee [1] Group 1: Systemic Transformation - The Southern Finance All-Media Group emphasizes a "mobile-first, product-driven, data-driven" approach to deepen systemic transformation [1] - The group produced a video titled "Media + Industry Supporting the 'Hundred Million Project'," which showcases the integration of resources across the province to promote lychee culture [1] Group 2: Cultural Promotion - The video highlights the collaborative efforts to elevate the value of lychee and expand its market reach beyond local boundaries [1] - The initiative serves as a fresh perspective on the ongoing systemic transformation within the media and cultural sectors in Guangdong [1]