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腾讯音乐的喜与忧:榜单牵手Billboard出海;合规纷争不断,七成投诉指向自动续费
Sou Hu Cai Jing·2025-11-07 10:38

Core Insights - Tencent Music has faced significant management upheaval due to the dismissal of two senior executives involved in corruption, which occurred seven years ago while they were in different roles [1] - The long-standing copyright disputes with the China Music Copyright Association have finally reached a resolution, with both parties signing a strategic cooperation memorandum to improve music licensing mechanisms [2][4] - Despite a strong financial performance in Q2 2023, Tencent Music's active user base continues to decline, marking the 15th consecutive quarter of year-on-year decreases in monthly active users [10][11] Management and Governance - Two senior executives from Tencent Music were dismissed and handed over to law enforcement for corruption related to past roles, indicating potential governance issues within the company [1] - The company has emphasized its commitment to compliance and governance in its ESG report, highlighting measures taken to avoid copyright infringement [2] Copyright and Legal Issues - Tencent Music has been involved in a protracted legal battle with the China Music Copyright Association over copyright licensing and compensation standards, which has now been resolved with a new strategic partnership [2][4] - Recent court rulings have resulted in Tencent Music's platforms being ordered to pay damages for copyright infringement, highlighting ongoing legal challenges in the industry [4] User Experience and Compliance - Tencent Music has established a comprehensive user service mechanism, achieving a 100% complaint resolution rate, yet user complaints regarding automatic renewals and service discrepancies remain high [7] - The company has faced scrutiny over data privacy and compliance issues, with past incidents leading to regulatory attention and negative publicity [9] Financial Performance - In Q2 2023, Tencent Music reported a revenue of 8.44 billion yuan, a year-on-year increase of 17.9%, and a net profit of 2.64 billion yuan, up 33% from the previous year [10] - Despite financial growth, the company is experiencing a decline in its user base, with a 3.2% drop in monthly active users to 553 million [11] Competitive Landscape - The competitive dynamics in the music streaming industry are shifting, with rivals like NetEase Cloud Music showing slight growth while Tencent Music's user base declines [11] - ByteDance's new music platform, Soda Music, has seen explosive growth, benefiting from integration with Douyin, which poses a challenge to Tencent Music's market position [11]