Sou Hu Cai Jing·2025-11-07 10:46Core Viewpoint - The recent live-stream incident involving Pop Mart has sparked significant public backlash, highlighting a fracture in the trust between the brand and its consumers, which could jeopardize its high-premium pricing model [3][4]. Group 1: Incident Overview - During a live-stream on November 6, a Pop Mart host made a dismissive comment about the pricing of a DIMOO blind box, which quickly went viral and led to public outrage [3]. - The incident caused Pop Mart's stock to plummet over 5% on November 7, reaching a six-month low of 205.6 HKD, representing a 39% decline from its yearly high and resulting in a market value loss exceeding 10 billion HKD [3]. Group 2: Brand and Quality Issues - Prior to the live-stream incident, Pop Mart faced criticism for a quality issue related to a new series of blind boxes, where the logo was incorrectly printed as "POPMAET," leading to consumer dissatisfaction [3]. - The combination of the live-stream gaffe and ongoing quality concerns has raised doubts about Pop Mart's brand management and quality control capabilities [3]. Group 3: Market Reaction and Future Implications - In response to the crisis, Pop Mart stated it is conducting an urgent investigation but will not dismiss the involved employees, and there is no update on potential price adjustments for the blind boxes [3]. - Investor sentiment remains negative, compounded by concerns over slowing growth in the third quarter, leading to increased stock volatility as investors seek to realize profits [3].