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巨亏百亿!日产出售总部大楼,中国企业拿下

Core Viewpoint - Nissan Motor Company is selling its global headquarters building in Yokohama for 97 billion yen (approximately 4.5 billion RMB) as part of its restructuring efforts to improve financial conditions, while continuing to lease the building post-sale [1][3]. Financial Performance - For the first half of the fiscal year 2025 (April to September), Nissan reported a net loss of 221.92 billion yen (approximately 10.3 billion RMB), compared to a profit of 19.22 billion yen in the same period last year [3]. - The company's global sales for the second quarter (July to September) were approximately 773,000 units, a year-on-year decrease of 4.5% [3]. - Nissan forecasts a total vehicle sales of 3.25 million units for the fiscal year 2025, with expected declines in key markets such as China (7.4%), Japan (3.4%), and Europe (3.1%) [4]. Strategic Initiatives - Nissan has initiated a revival plan called "Re:Nissan," which includes global layoffs of 20,000 employees and the closure of seven factories to reduce costs by approximately 500 billion yen by the fiscal year 2026 [4]. - The company aims to cut its global factory count from 17 to 10 by the fiscal year 2027 [4]. Market Position and Product Development - In the Chinese market, Nissan is focusing on electric vehicle (EV) development, launching the Dongfeng Nissan N7, which has seen positive sales performance with over 36,000 units sold in the first nine months of the year [5][6]. - Nissan has established a joint venture for vehicle import and export in China, marking a significant step in its strategy to leverage the Chinese market for global operations [6].