3 6 Ke·2025-11-07 12:15Core Insights - The iPhone 17 series has exceeded expectations in demand, with strong consumer feedback according to Apple CEO Tim Cook [1] - Sales in China have been robust, with iPhone 17 series sales surpassing the iPhone 16 series by 14% within the first 10 days and showing an overall increase of 38% compared to the previous generation [1] - The standard iPhone 17 model has seen a remarkable year-on-year sales increase of 116% [1] Sales Performance - iPhone 17 series sales in the first six weeks have significantly outperformed the previous generation [1] - The initial sales figures indicate a strong market reception, particularly for the standard version of the iPhone 17 [1] Consumer Complaints - There has been a surge in consumer complaints regarding quality issues with iPhone 17 purchased from JD.com, particularly concerning the difficulty in obtaining after-sales service [5][7] - Users have reported issues such as sound problems and have faced challenges in returning or exchanging defective products due to JD.com's reliance on a third-party inspection service [8][14] JD.com's After-Sales Service Issues - JD.com has been criticized for its after-sales service, particularly regarding the use of a third-party inspection report from Beijing Bohui Online, which consumers question the validity of [14][15] - Consumers have experienced a cycle of complaints where JD.com denies returns based on the inspection reports, despite conflicting assessments from Apple’s own service [15][18] Legal Actions - Several consumers have taken legal action against JD.com for failing to honor return requests based on the quality issues of iPhone 17 [15][19] - Courts have ruled in favor of consumers in past cases, indicating that JD.com's reliance on the third-party inspection reports is insufficient to deny returns [15] Differences in Sales Models - JD.com operates as an authorized online distributor for Apple, differing from official Apple flagship stores on platforms like Douyin and Tmall, which offer more favorable return policies [16][17] - The self-operated model of JD.com has led to stricter return policies compared to official Apple stores, creating potential consumer dissatisfaction [17][18] Operational Challenges - JD.com's self-operated model has been successful in generating significant revenue, particularly in electronics, but it faces increasing pressure regarding product quality and after-sales service [21][23] - The operational model has led to challenges in maintaining product quality and customer satisfaction, as seen in the recent complaints regarding iPhone 17 [22][23]