Core Insights - The "milk skin candied hawthorn" has become a trending food item across various cities in China, with long queues and high prices indicating its popularity [1][2][11] - Social media platforms like Xiaohongshu, Douyin, and Dazhong Dianping have played a significant role in promoting this product, leading to a polarized reception among consumers [1][11] - The product's appeal lies in its unique combination of flavors and high visual appeal, which has turned it into a social currency for sharing experiences [16][24] Consumer Behavior - Consumers are willing to wait in long lines, with reports of up to three hours of waiting time for a single skewer, and prices reaching as high as 98 yuan [2][9] - Many consumers express a desire to try the product due to its novelty and social media buzz, with some indicating that they would prefer a lower price point of around 10-35 yuan [5][7] - The product's high visual appeal and the trend of sharing food experiences on social media have contributed to its status as a must-try item [7][16] Market Dynamics - The rapid rise in popularity has led to a surge in supply, with many vendors entering the market, which may dilute the product's uniqueness and perceived value [17][20] - The pricing structure is beginning to normalize, with reports of lower-priced options emerging, indicating a potential shift in consumer expectations [19][20] - The lifecycle of trendy food items like "milk skin candied hawthorn" often follows a pattern of initial hype, oversaturation, and eventual decline, as seen with previous food trends [17][24] Social Media Influence - Social media algorithms and influencer marketing have significantly boosted the visibility of "milk skin candied hawthorn," creating a buzz that drives consumer interest [11][14] - The phenomenon of "wild endorsements" by celebrities has further amplified the product's appeal, making it a popular topic on social media platforms [14][16] - The engagement metrics on platforms like Xiaohongshu and Douyin show high levels of interaction and interest, indicating a strong consumer base [12][14] Future Outlook - The sustainability of "milk skin candied hawthorn" as a trend will depend on its ability to maintain quality and consumer interest amidst increasing competition [20][24] - The product's future may hinge on balancing novelty with consistent quality and value, as consumers become more discerning [22][24] - The potential for a decline in popularity exists if the market becomes oversaturated with similar offerings, leading to diminished consumer excitement [17][19]
98元一串，谁在炒作奶皮子糖葫芦？
3 6 Ke·2025-11-07 12:20