越南工贸部举办人工智能促电商增长研讨会

Group 1 - The seminar "AI Business - Creating a New Generation of Growth" was held to enhance technology application and develop a digital business database in Vietnam [1] - AI is viewed as a core strategy for transforming vast amounts of data into competitive advantages, crucial for achieving exponential growth in the digital age [1] - Vietnam's e-commerce market is one of the fastest-growing in ASEAN, with online retail sales projected to reach approximately $6.86 trillion globally by 2025 and Vietnam's e-commerce transactions exceeding 300 trillion VND (about $11.1 billion) in the first nine months of the year [1] Group 2 - Vietnam's e-commerce is entering a golden phase with improved infrastructure, consumer behavior, and legal frameworks [2] - Mobile commerce is a current trend, with platforms like Shopee, TikTok Shop, and Lazada focusing on entertainment shopping models [2] - Over 60% of Vietnamese companies are applying AI in customer service, marketing optimization, and operational automation [2] Group 3 - The Metric.vn platform has five years of data from major e-commerce platforms, enabling real-time market share analysis and optimization of marketing and operational strategies [2] - Utilizing big data can enhance company revenue by 54% and increase the likelihood of profit doubling by 25% [2] - MISA has developed an "AI Sales Agent" that can handle the entire sales process without increasing human resources, thereby expanding sales scale and improving productivity while reducing costs [2]