Amazon unveils latest move to keep customers from shopping elsewhere

Core Insights - Amazon is experimenting with a new concept at Whole Foods to enhance the shopping experience by integrating name-brand items alongside organic products [2][4] - A 10,000-square-foot micro fulfillment center has been established within Whole Foods to allow customers to order non-organic items via QR codes and pick them up in-store [3][4] - Amazon aims to retain customers by providing a one-stop shopping experience, reducing the likelihood of them shopping at competing stores [4] Company Strategy - Amazon's grocery business, excluding Whole Foods and Amazon Fresh, generated over $100 billion in gross sales over the past year, positioning it among the top three grocery retailers in the U.S. [6] - The company is expanding Whole Foods and has launched smaller store formats for urban areas, indicating a strategic move to capture more market share [6][7] - Amazon's broader strategy includes competing with major players like Walmart and enhancing its physical store presence through Amazon Fresh and Amazon Go [5]