Core Insights - The eighth China International Import Expo (CIIE) has commenced, with Lululemon participating for the second consecutive year, showcasing its commitment to the Chinese market [1][2] - Lululemon's booth features a theme of "Good State Fun Movement," highlighting its star products across six categories: yoga, running, training, tennis, golf, and daily wear [1] - The company has collaborated with Tsinghua University's Positive Psychology Research Center to release the "2025 China Happiness Report," emphasizing the historical and contemporary expressions of happiness [1] Company Focus - Lululemon's CEO, Calvin McDonald, stated that mainland China has become the company's second-largest market globally and a key driver of business growth [2] - The company aims to deepen its presence in China and contribute to the "Healthy China 2030" initiative, indicating a long-term commitment to the market [2]
直击进博会| Lululemon亮相第八届进博会