Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan marks a significant shift for the company, following the exit of key figures involved in the "small essay" controversy, leading to a decline in stock performance and operational challenges [1][4][10]. Group 1: Leadership Changes - Sun Dongxu has left Dongfang Zhenxuan due to personal reasons, as confirmed by founder Yu Minhong on social media [3][4]. - Following the departure of both Sun Dongxu and Dong Yuhui, the company has faced a leadership vacuum that has affected its operational stability [1][4]. - Yu Minhong has taken over as CEO after Sun Dongxu's exit, indicating a consolidation of leadership amidst ongoing challenges [4][6]. Group 2: Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan reported total revenue of 4.392 billion RMB, a decline of 32.7% from 6.526 billion RMB in the previous year [8][10]. - The net profit for the same period was only 6.191 million RMB, a staggering drop of 97.5% compared to 24.914 million RMB the previous year [8][10]. - Excluding the financial impact of the "Yuhui Together" segment, the total revenue would have been approximately 4.2 billion RMB, reflecting a 30.9% decrease year-over-year [10]. Group 3: Market Position and Future Outlook - Despite the leadership changes and financial struggles, Dongfang Zhenxuan has developed a robust supply chain and a diverse range of self-operated products, which are expected to drive future growth [10]. - The company has launched 488 self-operated products since April 2022, which now account for approximately 43.8% of the total merchandise transaction volume [10]. - As of November 6, Dongfang Zhenxuan ranked fifth in the Douyin (TikTok) live-streaming sales leaderboard, indicating a continued presence in the competitive market [10].
东方甄选，台柱没了