研发与销售费用占营收7成 押宝短剧的昆仑万维今年亏超6亿

Core Viewpoint - Kunlun Wanwei is shifting its focus from gaming to AI, launching the video platform SkyReels for short drama creation, amidst ongoing financial losses and significant investments in R&D and marketing [2][3][11] Financial Performance - For the first three quarters of 2025, Kunlun Wanwei reported revenue of 5.805 billion yuan, a year-on-year increase of 51.63%, with Q3 revenue rising 56.16% to 2.072 billion yuan [3][4] - The company achieved a net profit of 190 million yuan in Q3, marking a year-on-year increase of 180.13% and a return to profitability compared to previous quarters [3][4] - R&D expenses reached 1.211 billion yuan, accounting for 20.86% of total revenue, while sales expenses surged to 2.890 billion yuan, a 105.75% increase year-on-year [3][4] Business Strategy - Kunlun Wanwei is heavily investing in AI across multiple sectors, including AI models, video, search, music, and social networking, with a particular emphasis on short dramas [2][7][9] - The company has launched several AI-driven products, including the SkyReels platform and two overseas short drama applications, DramaWave and FreeReels [2][9][10] Short Drama Business - The short drama segment is a key focus for Kunlun Wanwei, with significant investments made in AI video creation technologies [9][10] - In the first half of 2025, short dramas generated 582 million yuan, accounting for 15.5% of total revenue, although Q3 revenue specifics were not disclosed [10] - DramaWave has gained traction, ranking third in overseas short drama platform revenue with over 4 million downloads in a month [10] Challenges and Outlook - Despite recent profitability in Q3, the company faces challenges with a net loss of 665 million yuan in non-GAAP terms for the first three quarters, raising concerns about achieving full-year profitability [5][11] - The high R&D and sales expenses, which exceed 70% of total revenue, may strain the company's cash flow, which reported a net operating cash flow of -734 million yuan [4][5]