Core Insights - The collaboration between 361 Degrees and Evonik at the China International Import Expo marks a significant upgrade in their partnership, focusing on sustainable development and professional sports performance [1][3] - The application of Mass Balance technology in their new product results in a 70% reduction in carbon emissions, addressing the traditional conflict between high performance and environmental sustainability in the sports industry [3][4] Business Value - The partnership aims to innovate low-carbon supply chains through the use of Evonik's nylon 12 elastomer foam material, combined with recycled materials and green production processes [3] - The transition from a strategic partnership in 2023 to a core partnership in 2024 reflects the rapid transformation of shared ideas into innovative practices, supporting 361 Degrees' brand strategy of "technology-based" offerings [3][4] Industry Trends - The joint announcement at the expo highlights the proactive role of Chinese sports brands in the global supply chain decarbonization process, showcasing innovative business models and technology applications [4] - Continuous focus on technological collaboration and product innovation is expected to drive green, high-quality development in the sports goods industry, creating differentiated competitive advantages [4]
港股动态:361度与赢创深化核心伙伴关系,揭示运动产业供应链脱碳新趋势