金饰价格跳涨，商家加税高达10%，部分攒金族热情退却

Core Viewpoint - The introduction of the new gold tax policy has significantly impacted the gold market, causing fluctuations in gold prices and altering consumer purchasing behavior [1][2]. Market Reaction - Domestic gold prices initially broke through the 1000 yuan per gram mark but have since retreated to around 920 yuan per gram, remaining at a high level [2]. - The new tax policy has increased the cost of purchasing physical gold, as the pricing structure has changed to include a 7% tax on the gold price [2][14]. - Consumer sentiment has shifted, with many adopting a wait-and-see approach due to the uncertainty surrounding the new tax implications [14][15]. Consumer Behavior - Consumers with urgent needs, such as those purchasing gold for weddings, have acted quickly to secure their purchases before the tax policy took effect [3][6]. - Some consumers, like Chen, have slowed their investment pace, opting to observe market trends and price adjustments before making further purchases [10][15]. - There is a notable trend of consumers selling off idle gold jewelry to capitalize on current high prices, reflecting a shift in strategy in response to market changes [15][16]. Investment Sentiment - Despite the new tax policy, there remains a strong belief in gold's value as a long-term investment, with consumers planning to buy more when prices stabilize [15][16]. - The market is witnessing a diversification in investment strategies, with some consumers considering alternatives like gold funds or paper gold due to the increased costs associated with physical gold [15].