Amazon takes low-cost ecommerce service global

Core Insights - Amazon.com has expanded its low-cost ecommerce service to 14 additional markets, branding it as Amazon Bazaar to enhance its competitive stance against Chinese rivals like Shein [1] Group 1 - The expansion of Amazon Bazaar is part of a strategic initiative to increase market share in the ecommerce sector [1] - The move aims to directly compete with established Chinese competitors, indicating a shift in Amazon's focus towards low-cost offerings [1]